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Project CAT

Samsung/ Warner Bros Discovery

Digital Campaign

  • Creative

    Think Make Create
  • Production

    Think Make Create

Wildlife photographer Yashas Narayan takes on the challenge of tracking and photographing wild tigers in the Indian jungle using the Samsung Galaxy S21. The campaign consists of a hero film, a behind the scenes documentary and a series of short 'how to' films highlighting the features of the S21 Ultra. The campaign is a collaboration with charity Project Cat, to bring awareness to plight of endangered tigers.