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Project CAT


Samsung/ Warner Bros Discovery

Digital Campaign

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Wildlife photographer Yashas Narayan takes on the challenge of tracking and photographing wild tigers in the Indian jungle using the Samsung Galaxy S21. The campaign consists of a hero film, a behind the scenes documentary and a series of short 'how to' films highlighting the features of the S21 Ultra. The campaign is a collaboration with charity Project Cat, to bring awareness to plight of endangered tigers.

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