Close project

Project CAT 'Behind the Scenes'

Samsung/ Warner Bros Discovery

Digital Campaign

  • Creative

    Think Make Creat
  • Production

    Think Make Create

We take a look behind the scenes as wildlife photographer Yashas Narayan takes on the challenge of tracking and photographing wild tigers in the Indian jungle using the Samsung Galaxy S21 Ultra.

The campaign consisted of a hero film, this behind the scenes documentary and a series of short 'how to' films highlighting the features of the S21 Ultra.

The campaign was a collaboration with charity Project Cat, to bring awareness to the plight of endangered tigers.